Media Informasi Wisata Kampung Adat Kuta Sebagai Salah Satu Aspek Dalam Perencanaan Pariwisata

  • Yunus Winoto Universitas Padjadjaran
  • Gita Fitri Nuarini Universitas Padjadjaran
Keywords: information dissemination, cultural tourism, planning tourism, traditional villages

Abstract

Dissemination of information is one of the efforts used for cultural tourism promotion activities. The purpose of this research is to determine the design process of information dissemination model for the promotion of cultural tourism attractions of the traditional village of Kuta, Karangpaninggal Village, Tambaksari District, Ciamis Regency, West Java. The approach used is action research based on the pattern of Kurt Lewin, which starts from planning, action, observation, and reflection. Data were obtained from the results of unstructured interviews and direct field observations. The results show that there is no information media used specifically to promote the tourist attractions of the traditional village of Kuta in the form of leaflets and booklets. Based on the stage of action research Kurt Lewin, in planning the researcher conducts planning based on communication planning or communication strategy that is starting from choosing a communicator, composing a message, determining the media, and determining the communicator.

References

Adrianatisca, I., Istrat, N., Dan, C., & Cornu, G. (2016). Management of sustainable development in ecotourism. Case Study. Procedia Economics and Finance, 39(November 2015), 427–432. https://doi.org/10.1016/S2212-5671(16)30344-6

Amin, A., & Ibrahim, Y. (2015). Model of Sustainable Community Participation in Homestay Program Aziz Amin. Mediterranean Journal of Social Sciences, 6(3), 539–545. https://doi.org/10.5901/mjss.2015.v6n3s2p539

Blancas, F. J., Lozano-Oyola, M., González, M., & Caballero, R. (2018). dynamic, sustainable tourism evaluation using multiple benchmarks. In the Journal of Cleaner Production (Vol. 174). https://doi.org/10.1016/j.jclepro.2017.10.295

BPS. (2018). Jumlah Sektor Pariwisata Tahun 2015-2018. https://www.bps.go.id/dynamictable/2018/05/22/1357/jumlah-devisa-sektor-pariwisata-2015-2018.html

Budeanu, A., Miller, G., Muscardo, G., & Ooi, C.-S. (2016). Sustainable tourism, progress, challenges, and opportunities: an introduction. Journal of Cleaner Production, 111(2016), 285–294. https://doi.org/10.1016/j.jclepro.2015.10.027

Hao, T., & Omar, K. (2014). The case study of Rantau Abang Beach as a turtle sanctuary destination. Mediterranean Journal of Social Sciences, 5(23), 1827–1832.

Horton, L. R. (2017). Buying Up Nature: Economic and Social Impacts of Costa Rica's Ecotourism Boom Economic and Social Impacts of Costa Rica's Ecotourism Boom. 36(3), 93–107. https://doi.org/10.1177/0094582X09334299

Kapera, I. (2018). Sustainable Tourism Development Efforts by Local Governments in Poland. Sustainable Cities and Society, 40(April), 581–588. https://doi.org/10.1016/j.scs.2018.05.001

Pan, S., Gao, M., Kim, H., Shah, K. J., Pei, S., & Chiang, P. (2018). Advances and challenges in sustainable tourism toward a green economy. Science of the Total Environment, 635, 452–469. https://doi.org/10.1016/j.scitotenv.2018.04.134

Pendit, N. S. (2008). Ilmu Pariwisata: Sebuah Pengantar. Pradnya Pramita.

Purwanto, S. (2019). Ecological restoration in natural conservation tourism area. International Journal Of Tourism Heritage and Recreation Sport, 1(1), 28–32. http://ijthrs.ppj.unp.ac.id/index.php/ijthsr/article/view/7/6

Renold, R. (2019). Strategi Pengembangan Potensi Wisata Desa Bissoloro Kabupaten Gowa. PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event), 1(1), 18–28. https://doi.org/10.33649/pusaka.v1i1.9

Rijal, S., Zainal, F. A., & Badollahi, M. Z. (2020). Potensi Hutan Mangrove Sebagai Daya Tarik Wisata. In PUSAKA (Journal of Tourism, Hospitality, Travel and Business Event) (Vol. 2, Issue 2, pp. 153–159). https://doi.org/10.33649/pusaka.v2i2.59

Zhang, Z., Plathong, S., Sun, Y., Guo, Z., Munnoy, T., Ma, L., Jantharakhantee, C., & Tanboot, L. (2020). Analysis of the island tourism environment based on tourists' perception—A case study of Koh Lan, Thailand. Ocean and Coastal Management, 197(July), 105326.https://doi.org/10.1016/j.ocecoaman.2020.105326

Published
2021-05-28
How to Cite
WinotoY., & NuariniG. (2021). Media Informasi Wisata Kampung Adat Kuta Sebagai Salah Satu Aspek Dalam Perencanaan Pariwisata. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, 3(2), 104-114. https://doi.org/10.33649/pusaka.v3i2.96